Relationship Marketing and Sustained Competitive Advantage

Firm Resources and Sustained Competitive Advantage

Jay B. Barney · Journal of Management · 1991 · 45.6K citations

Management, Strategic Management, Strategy +16

A resource‐based view of the firm

Birger Wernerfelt · Strategic Management Journal · 1984 · 24.8K citations · Full text

Management, Strategic Management, Strategy +17

Asset Stock Accumulation and Sustainability of Competitive Advantage

Ingemar Dierickx, Karel Cool · Management Science · 1989 · 8.4K citations

Management, Strategic Management, Strategy +17

Vertical Integration, Appropriable Rents, and the Competitive Contracting Process

Benjamin Klein, Robert Crawford, Armen A. Alchian · The Journal of Law and Economics · 1978 · 5.9K citations

Business, Business Economics, Economics +16

Zero defections: quality comes to services.

Frederick F. Reichheld, W. Earl Sasser · PubMed · 1990 · 5.3K citations

Management, Quality Management, Strategic Management +15