James G. Barnes

Closeness, strength, and satisfaction: Examining the nature of relationships between providers of financial services and their retail customers

James G. Barnes · Psychology and Marketing · 1997 · 389 citations

Business, Marketing, Marketing Management +16

Close to the customer: But is it really a relationship?

James G. Barnes · Journal of Marketing Management · 1994 · 210 citations

Business, Marketing, Social Psychology +10

Predictors of equity in relationships between financial services providers and retail customers

James G. Barnes, Darrin M. Howlett · International Journal of Bank Marketing · 1998 · 135 citations

Business, Marketing, Social Psychology +12

Establishing meaningful customer relationships: why some companies and brands mean more to their customers

James G. Barnes · Managing Service Quality · 2003 · 108 citations

Business, Marketing, Social Psychology +12

Relationship Marketing and Sustained Competitive Advantage

W. Glenn Rowe, James G. Barnes · Journal of Market-Focused Management · 1998 · 87 citations

Management, Marketing, Marketing Management +14