An Exploratory Research on the Store Image Attributes Affecting Its Store Loyalty

Abstract

One purpose of this study is to explore theoretical background to find\n\nout store image attributes suggested by many previous researchers as\n\nimportant determinants of store loyalty and another is to identify which\n\nstore image attributes affect store loyalty significantly according to retail\n\ntype respectively.\n\nThe results of empirical analyses show that store image attributes of\n\nstore loyalty depend on the retail types. In department stores, store\n\natmosphere, location, shopping facility and sales-personnel service\n\naffect store loyalty significantly. In discount stores, advertising, quality\n\nof merchandise, credit service and store atmosphere have a significant\n\ninfluence upon store loyalty statistically.