Journal of Food Products Marketing · 2004 · 84 citations · 29 references
BusinessMarketingMarketing ManagementCompetitive AdvantageInternational MarketingInternational TradeAgribusiness MarketingAgricultural Export MarketsExport MarketingInternational Agribusiness TradeInternational Marketing StrategyWine ManagementCountry-of-origin AdaptationCountry-of-origin AssociationsCountry-of-origin ImageGlobal Marketing MixMarketing Mix AnalysisWine Export ManagementWine MarketingWine Strategy
Abstract The research builds a theoretical understanding and managerial debate of country of origin effects for agricultural produce for which the growing country and region have been regarded as important bases for differential advantage. Especially, it is focused in the wine industry, which has faced unprecedented competitive marketing challenges over the last decade.
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European Advances in Consumer Research ( ) - 1998
Anna Olofsson, Basil G. Englis · Lancaster EPrints (Lancaster University) · 1998 · 307 citations
Business, Marketing, Psychology +13