Concepedia

Francis Piron

FP

Statistics

Publications

10

Citations

1K

H-Index

10

Active since

1991

Affiliations

Nanyang Technological University(Current)

Francis Piron is an author at Nanyang Technological University specializing in marketing, business, and consumer behavior.

Publications per year

1991–2006

10

Publications

10

Defining Impulse Purchasing

Francis Piron · ACR North American Advances · 1991 · 336 citations

Consumers’ perceptions of the country‐of‐origin effect on purchasing intentions of (in)conspicuous products

Francis Piron · Journal of Consumer Marketing · 2000 · 325 citations

Business, Marketing, Marketing Management +15

International outshopping and ethnocentrism

Francis Piron · European Journal of Marketing · 2002 · 113 citations

Business, Marketing, Retail Management +17

Retail borrowing: insights and implications on returning used merchandise

Francis Piron, Murray Young · International Journal of Retail & Distribution Management · 2000 · 81 citations

Business, Marketing, Retail Management +17

A Comparison of Emotional Reactions Experienced By Planned, Unplanned and Impulse Purchasers

Francis Piron · ACR North American Advances · 1993 · 67 citations

Business, Marketing, Psychology +10

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