Publication | Closed Access
Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective
297
Citations
0
References
1985
Year
Johny K. Johansson, Susan P. Douglas, Ikujiro Nonaka, Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective, Journal of Marketing Research, Vol. 22, No. 4 (Nov., 1985), pp. 388-396