Management Research News · 2006 · 331 citations · 42 references
Customer SatisfactionPresent Study AttemptsGreek ContextService QualityService ResearchManagementBusinessConsumer ResearchMarketing InsightsCustomer InvolvementMarketingCustomer LoyaltyCustomer Service
Purpose – The present study attempts to contribute to the knowledge of how customer satisfaction, loyalty and commitment are defined and relate to each other in the Greek context.
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