Nutrition labels in bar graph format deemed most useful for consumer purchase decisions using adaptive conjoint analysis

Recommended Dietary Allowances.

Annals of Internal Medicine · 1991 · 3.9K citations

Conjoint Measurement- for Quantifying Judgmental Data

Paul E. Green, Vithala R. Rao · Journal of Marketing Research · 1971 · 1.2K citations

Education, Marketing, Marketing Management +8

Commercial Use of Conjoint Analysis: A Survey

Philippe C. Cattin, Dick R. Wittink · Journal of Marketing · 1982 · 616 citations

Business, Marketing, Marketing Management +12

Trade-Off Analysis of Consumer Values

Richard M. Johnson · Journal of Marketing Research · 1974 · 372 citations

Business, Marketing, Marketing Management +13

Information Load and Decision Quality: Some Contested Issues

Jacob Jacoby · Journal of Marketing Research · 1977 · 250 citations

Business, Decision Sciences, Information Systems +12