Consumer Decision-Making Styles for Sport Apparel: Gender Comparisons between College Consumers.

A Methodology for Profiling Consumers' Decision‐Making Styles

GEORGE B. SPROTLES, Elizabeth L. Kendall · Journal of Consumer Affairs · 1986 · 1.2K citations

Business, Marketing, Consumer Behavior +12

Gender Differences in Information Processing Strategies: An Empirical Test of the Selectivity Model in Advertising Response

William K. Darley, Robert E. Smith · Journal of Advertising · 1995 · 635 citations

Business, Psychology, Social Psychology +16

More Than a Labor of Love: Gender Roles and Christmas Gift Shopping

Eileen Fischer, Stephen J. Arnold · Journal of Consumer Research · 1990 · 610 citations

Social Sciences, Gender Studies, Social Psychology +12

City Shoppers and Urban Identification: Observations on the Social Psychology of City Life

Gregory P. Stone · American Journal of Sociology · 1954 · 605 citations

Social Sciences, Psychology, Social Psychology +11

Generation Y female consumer decision‐making styles

Cathy Bakewell, Vincent‐Wayne Mitchell · International Journal of Retail & Distribution Management · 2003 · 539 citations

Business, Marketing, Marketing Management +16