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Mary Jo Bitner · Journal of Marketing · 1992 · 5.2K citations

Business, Marketing, Organizational Behavior +10

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Mary Jo Bitner · Journal of Marketing · 1992 · 3.8K citations

Business, Marketing, Organizational Behavior +10

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Hedonic and utilitarian motivations for online retail shopping behavior

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Business, Marketing, Retail Management +14

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D. Harrison McKnight, Vivek Choudhury, Charles J. Kacmar · The Journal of Strategic Information Systems · 2002 · 2.1K citations

Business, Management Information Systems, Marketing +13