Concepedia

Warranty Effectiveness

Warranty Effectiveness is a performance metric that quantifies the extent to which a consumer product warranty achieves its intended objectives of reducing post-purchase risk, enhancing customer satisfaction, and minimizing repair or replacement costs relative to its design and implementation constraints.

39

Publications

1.7K

Citations

86

Authors

57

Institutions

Publications per year

2017–2026

10

Parents

Publications

39

Effect of Manufacturer Reputation, Retailer Reputation, and Product Warranty on Consumer Judgments of Product Quality: A Cue Diagnosticity Framework

Devavrat Purohit, Joydeep Srivastava · Journal of Consumer Psychology · 2001 · 432 citations

, , +16

How do people value extended warranties? Evidence from two field surveys

Marieke Huysentruyt, Daniel Read · Journal of Risk and Uncertainty · 2010 · 98 citations

, , +11

The joint effects of brands and warranties in signaling new product quality

Lydia J. Price, Niraj Dawar · Journal of Economic Psychology · 2002 · 88 citations

, , +12

Warranty as a Signal of Quality: The Moderating Effect of Consumer Knowledge on Quality Evaluations

Joydeep Srivastava, Anusree Mitra · Marketing Letters · 1998 · 63 citations

, , +14

The Product Warranty as an Element of Competitive Strategy

Jon G. Udell, Evan E. Anderson · Journal of Marketing · 1968 · 60 citations

, , +14

1–5 of 39

Authors

86

  1. DP
    Devavrat Purohit

    Duke University, United States

    2 publications · 454 citations

    2

    h-index

  2. JG
    Jon G. Udell

    Cornell University, United States

    2 publications · 103 citations

    2

    h-index

  3. DN
    D. N. Prabhakar Murthy

    The University of Queensland, Australia

    2 publications · 76 citations

    2

    h-index

  4. JS
    Joydeep Srivastava

    University of Maryland, College Park, United States

    2 publications · 454 citations

    2

    h-index

  5. MS
    Mahmood Shafiee

    Cranfield University, United Kingdom

    2 publications · 93 citations

    2

    h-index

1–5 of 86

Institutions

57

  1. Purdue University West Lafayette

    West Lafayette, United States

    2 h-index

    8 publications

    216 citations

  2. Tianjin University

    Tianjin, China

    2 h-index

    5 publications

    161 citations

  3. University of Vienna

    Vienna, Austria

    2 h-index

    2 publications

    45 citations

  4. National University of Singapore

    Singapore, Singapore

    2 h-index

    5 publications

    163 citations

  5. Iran University of Science and Technology

    Tehran, Iran

    2 h-index

    4 publications

    187 citations

  6. Boston University

    Boston, United States

    1 h-index

    1 publications

    16 citations

  7. Tianjin Chengjian University

    Tianjin, China

    1 h-index

    1 publications

    40 citations

  8. University of Michigan

    Ann Arbor, United States

    1 h-index

    3 publications

    138 citations

1–8 of 57

Venues

  1. Reliability Engineering & System Safety

    3 publications · 98 citations

    3

    h-index

  2. ACR North American Advances

    2 publications · 46 citations

    2

    h-index

  3. Journal of Consumer Psychology

    2 publications · 454 citations

    2

    h-index

  4. 2

    h-index

  5. Journal of Consumer Affairs

    JCA · 2 publications · 92 citations

    2

    h-index

1–5