Concepedia

Jon G. Udell

JG

15

Publications

570

Citations

14

H-Index

1964

Active since

Affiliations

Cornell University(Current)

University of Wisconsin–Madison

National Bureau of Economic Research

Jon G. Udell is an author at Cornell University specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementBusiness StrategyMarketing ManagementStrategyConsumer BehaviorMarketing StrategyStrategic ManagementConsumer Research

Publications per year

1964–1976

15

Publications

15

Prepurchase Behavior of Buyers of Small Electrical Appliances

Jon G. Udell · Journal of Marketing · 1966 · 104 citations

Customer Satisfaction, Economics, Consumer Study +15

The Product Warranty as an Element of Competitive Strategy

Jon G. Udell, Evan E. Anderson · Journal of Marketing · 1968 · 60 citations

Customer Satisfaction, Management Decision Rules, Product Warranty +19

How Important is Pricing in Competitive Strategy?

Jon G. Udell · Journal of Marketing · 1964 · 58 citations

Market Design, Pricing, Pricing Policy +17

The future of marketing strategy

Robert F. Lusch, Jon G. Udell, Gene R. Laczniak · Business Horizons · 1976 · 48 citations

Management, Brand Strategy, Business +5

Prepurchase Behavior of Buyers of Small Electrical Appliances

Jon G. Udell · Journal of Marketing · 1966 · 45 citations

Customer Satisfaction, Economics, Consumer Study +15

Rows per page

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