Concepedia

Viewer Loyalty

Viewer Loyalty is a construct in media and communication studies that denotes the degree of consistent viewer attachment and continued engagement with a specific television program, channel, or network over time, distinguished from general viewership by its affective, behavioral, and cognitive commitment to the content or brand.

36

Publications

1.6K

Citations

83

Authors

48

Institutions

Publications per year

2017–2026

18

Parents

Publications

36

Watching Television Without Pity

Mark Andrejevic · Television & New Media · 2007 · 313 citations

, , +17

The influence of familiarity and usability on loyalty to online journalistic services: The role of user experience

Carlos Flavián, Miguel Guinalíu, Raquel Gurrea · Journal of Retailing and Consumer Services · 2006 · 124 citations

, , +14

When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services

Maurício dos Santos · Spanish Journal of Marketing - ESIC · 2021 · 80 citations · Full text

, , +17

Commercial Breaks: A Viewing Behavior Study

Sandra E. Moriarty, Shu-Ling Chen Everett · Journalism Quarterly · 1994 · 63 citations

, , +15

Foreign fandom and the Liverpool FC: a cyber-mediated romance

Anthony K. Kerr, Paul Emery · Soccer and Society · 2011 · 59 citations

, , +15

1–5 of 36

Authors

83

  1. JL
    Jhih-Syuan Lin

    University of Georgia, United States

    2 publications · 60 citations

    2

    h-index

  2. DA
    David Atkin

    University of Connecticut, United States

    2 publications · 51 citations

    2

    h-index

  3. RA
    Robert Abelman

    Cleveland State University, United States

    2 publications · 51 citations

    2

    h-index

  4. MG
    Miguel Guinalíu

    Universidad de Zaragoza, Spain

    1 publications · 124 citations

    1

    h-index

  5. XZ
    Xizhi Zhang

    Northern Jiangsu People's Hospital, China

    1 publications · 16 citations

    1

    h-index

1–5 of 83

Institutions

48

  1. Binus University

    Jakarta, Indonesia

    1 h-index

    3 publications

    57 citations

  2. University of Colorado System

    Boulder, United States

    1 h-index

    2 publications

    126 citations

  3. Indiana University

    Bloomington, United States

    1 h-index

    5 publications

    110 citations

  4. University of Iowa

    Iowa City, United States

    1 h-index

    1 publications

    313 citations

  5. Johannes Gutenberg University Mainz

    Mainz, Germany

    1 h-index

    1 publications

    46 citations

  6. ORCID

    Bethesda, United States

    1 h-index

    1 publications

    37 citations

  7. Yonsei University

    Seoul, South Korea

    1 h-index

    1 publications

    23 citations

  8. Hong Kong Shue Yan University

    Hong Kong, China

    1 h-index

    4 publications

    128 citations

1–8 of 48

Venues

  1. Journal of Broadcasting & Electronic Media

    8 publications · 257 citations

    8

    h-index

  2. Journal of Advertising Research

    JAR · 2 publications · 48 citations

    2

    h-index

  3. Information Economics and Policy

    1 publications · 53 citations

    1

    h-index

  4. Technological Forecasting and Social Change

    1 publications · 16 citations

    1

    h-index

  5. Journal of Broadcasting

    1 publications · 22 citations

    1

    h-index

1–5