Concepedia

Author

Maurício dos Santos

Universidade Federal de São PauloORCID

Also Known As

João Pedro Silva Júnior, Mauricio Dos Santos, Mauricio Santos, Mauricio dos Santos, Maurício dos Santos, Victor Keihan Rodrigues Matsudo

24

Publications

218

Citations

4

H-Index

15

Concepts

All Affiliations

Universidade Federal de São Paulo
MD

About

Maurício dos Santos is an author at Universidade Federal de São Paulo specializing in brand equity, brand strategy, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

76

2

Management

1

1

76

3

Communication

1

1

76

4

Marketing

1

1

76

5

Brand Management

1

1

76

Maurício dos Santos

×

2

Publications

197

Citations

2

H-Index

YearCitations

Page 1