Concepedia

Video Content Strategy

Video Content Strategy is a systematic framework within digital marketing that prescribes the creation, distribution, and management of video content to achieve specific communication objectives, distinguished by its focus on audience engagement, platform-specific optimization, and measurable performance outcomes.

20

Publications

838

Citations

47

Authors

24

Institutions

Publications per year

2017–2026

10

Parents

Publications

20

Let Users Generate Your Video Ads? The Impact of Video Source and Quality on Consumers’ Perceptions and Intended Behaviors

Julia Hautz, Johann Füller, Katja Hutter et al. · Journal of Interactive Marketing · 2013 · 181 citations

, , +15

Video Content Marketing: The Making of Clips

Xuan Liu, Savannah Wei Shi, Thales Teixeira et al. · Journal of Marketing · 2018 · 142 citations

, , +13

Two Formulas for Success in Social Media: Learning and Network Effects

Liangfei Qiu, Qian Tang, Andrew B. Whinston · Journal of Management Information Systems · 2015 · 98 citations

, , +15

Emergence and future of Over-the-top (OTT) video services in India: an analytical research

E. Sundaravel, N. Elangovan · International Journal of Business Management and Social Research · 2020 · 71 citations · Full text

, , +14

From immersion to intention? Exploring advances in prosocial storytelling

Geah Pressgrove, Nicholas David Bowman · Journal of Philanthropy and Marketing · 2020 · 44 citations

, , +12

1–5 of 20

Authors

47

  1. LQ
    Liangfei Qiu

    University of Florida, United States

    1 publications · 98 citations

    1

    h-index

  2. GP
    Geah Pressgrove

    West Virginia University, United States

    1 publications · 44 citations

    1

    h-index

  3. JB
    Joanna Berry

    Newcastle University, United Kingdom

    1 publications · 10 citations

    1

    h-index

  4. SN
    Shinwon Noh

    The University of Sydney, Australia

    1 publications · 18 citations

    1

    h-index

  5. EP
    Eun-A Park

    Pennsylvania State University, United States

    1 publications · 26 citations

    1

    h-index

1–5 of 47

Institutions

24

  1. Harvard University

    Cambridge, United States

    3 h-index

    3 publications

    355 citations

  2. Pace University

    New York, United States

    1 h-index

    1 publications

    18 citations

  3. West Virginia University

    Morgantown, United States

    1 h-index

    1 publications

    44 citations

  4. Wildlands Network

    Seattle, United States

    1 h-index

    1 publications

    15 citations

  5. Newcastle University

    Newcastle upon Tyne, United Kingdom

    1 h-index

    2 publications

    20 citations

  6. Management Center Innsbruck

    Innsbruck, Austria

    1 h-index

    3 publications

    543 citations

  7. Indiana University Bloomington

    Bloomington, United States

    1 h-index

    1 publications

    32 citations

  8. University of Southern Mississippi

    Hattiesburg, United States

    1 h-index

    1 publications

    30 citations

1–8 of 24

Venues

  1. Journal of Media Economics

    2 publications · 38 citations

    2

    h-index

  2. Journal of Management Information Systems

    JMIS · 1 publications · 98 citations

    1

    h-index

  3. El Profesional de la Informacion

    IWE · 1 publications · 33 citations

    1

    h-index

  4. Business History

    1 publications · 25 citations

    1

    h-index

  5. Journal of Marketing

    JM · 1 publications · 142 citations

    1

    h-index

1–5