Value-Driven Targeting is a strategic marketing framework that identifies and prioritizes consumer segments based on the mutual alignment of customer needs and firm value propositions, distinguishing it from other targeting approaches through its emphasis on co-created value and long-term relational equity.
6
Publications
346
Citations
8
Authors
10
Institutions
Publications per year
2017–2026
2
Parents
Publications
6
Targeting Revenue Leaders for a New Product
Michael Haenlein, Barak Libai · Journal of Marketing · 2013 · 121 citations
Seeding, Referral, and Recommendation
Michael Haenlein, Barak Libai · California Management Review · 2017 · 80 citations
1–5 of 6
Authors
8
- MH
2
h-index
- BL
2
h-index
- JC
1
h-index
- MH
1
h-index
- BC
1
h-index
1–5 of 8
Institutions
10
Reichman University
Herzliya, Israel
2 h-index
2 publications
201 citations
Louisiana State University in Shreveport
Shreveport, United States
1 h-index
1 publications
12 citations
Texas A&M University
College Station, United States
1 h-index
1 publications
35 citations
Willis-Knighton Cancer Center
Shreveport, United States
1 h-index
2 publications
24 citations
University of Wollongong
Wollongong, Australia
1 h-index
2 publications
112 citations
Louisiana State University Health Sciences Center Shreveport
Shreveport, United States
1 h-index
1 publications
12 citations
ESCP Business School
Berlin, Germany
1 h-index
1 publications
121 citations
Texas College
Tyler, United States
1 h-index
1 publications
35 citations
1–8 of 10
Venues
- Journal of Marketing
JM · 1 publications · 121 citations
1
h-index
- Journal of Social Marketing
1 publications · 42 citations
1
h-index
- Journal of Product & Brand Management
1 publications · 35 citations
1
h-index
- California Management Review
CMR · 1 publications · 80 citations
1
h-index
- Library & Information Science Research
1 publications · 56 citations
1
h-index
1–5