Capturing business intelligence required for targeted marketing, demonstrating value, and driving process improvement

Blue Ocean Strategy: From Theory to Practice

W. Chan Kim, Renée Mauborgne · California Management Review · 2005 · 405 citations

Business, Strategic Management, Strategy +15

U.S. College Students’ Internet Use: Race, Gender and Digital Divides

Steve Jones, Camille Johnson-Yale, Sarah Millermaier et al. · Journal of Computer-Mediated Communication · 2009 · 234 citations · Full text

Education, Higher Education, Sociology +11

Gender differences in information behavior concerning Wikipedia, an unorthodox information source?

Sook Lim, Nahyun Kwon · Library & Information Science Research · 2010 · 109 citations

Social Sciences, Gender Studies, Social Psychology +15

Academic library non/low use and undergraduate student achievement

Deborah Goodall, David Pattern · Library Management · 2011 · 96 citations · Full text

Education, Educational Measurement, Higher Education +14

Defining and Measuring the Library’s Impact on Campuswide Outcomes

Bonnie Gratch Lindauer · College & Research Libraries · 1998 · 91 citations · Full text

Education, Educational Measurement, Higher Education +15