Concepedia

Value Proposition Framing

Value Proposition Framing is a strategic communication construct that defines how the unique economic, functional, or symbolic benefits of an investment project or sales offering are articulated and positioned to a target audience in order to distinguish it from alternative opportunities within the same category.

8

Publications

848

Citations

32

Authors

25

Institutions

Publications per year

2017–2026

5

Parents

Publications

8

Value propositions as communication practice: Taking a wider view

David Ballantyne, Pennie Frow, Richard J. Varey et al. · Industrial Marketing Management · 2010 · 399 citations

, , +7

Scripting markets: From value propositions to market propositions

Kaj Storbacka, Suvi Nenonen · Industrial Marketing Management · 2010 · 219 citations

, , +13

Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence

Thomas Martin Key, Terry Clark, O. C. Ferrell et al. · AMS Review · 2020 · 62 citations · Full text

, , +7

Framing value management for creative projects: An expansive perspective

Thomas Gillier, Sophie Hooge, Gérald Piat · International Journal of Project Management · 2014 · 58 citations

, , +15

The stakeholder value proposition of digital platforms in an urban ecosystem

Carlos Carrasco-Farré, Yuliya Snihur, Pascual Berrone et al. · Research Policy · 2022 · 50 citations

, , +16

1–5 of 8

Authors

32

  1. TM
    Thomas Martin Key

    University of Colorado Colorado Springs, United States

    1 publications · 62 citations

    1

    h-index

  2. TC
    Terry Clark

    Emory University, United States

    1 publications · 62 citations

    1

    h-index

  3. LR
    Luis Rubalcaba

    Universidad de Alcalá, Spain

    1 publications · 27 citations

    1

    h-index

  4. GN
    Gulnara Nussipova

    Stockholm University, Sweden

    1 publications · 17 citations

    1

    h-index

  5. RJ
    Richard J. Varey

    University of Waikato, New Zealand

    1 publications · 399 citations

    1

    h-index

1–5 of 32

Institutions

25

  1. Grenoble Ecole de Management

    Grenoble, France

    1 h-index

    1 publications

    58 citations

  2. University of Inland Norway

    Elverum, Norway

    1 h-index

    1 publications

    27 citations

  3. Universidad de Alcalá

    Alcalá de Henares, Spain

    1 h-index

    2 publications

    54 citations

  4. Universidad de Navarra

    Pamplona, Spain

    1 h-index

    2 publications

    100 citations

  5. Université de Lille

    Lille, France

    1 h-index

    1 publications

    27 citations

  6. Universitat Ramon Llull

    Barcelona, Spain

    1 h-index

    1 publications

    50 citations

  7. University of Bristol

    Bristol, United Kingdom

    1 h-index

    1 publications

    27 citations

  8. Simon Fraser University

    Burnaby, Canada

    1 h-index

    1 publications

    62 citations

1–8 of 25

Venues

  1. Industrial Marketing Management

    2 publications · 618 citations

    2

    h-index

  2. Journal of Business Research

    JBR · 1 publications · 16 citations

    1

    h-index

  3. Research Policy

    1 publications · 50 citations

    1

    h-index

  4. International Journal of Project Management

    1 publications · 58 citations

    1

    h-index

  5. Journal of Business-to-Business Marketing

    1 publications · 17 citations

    1

    h-index

1–5