Value Differentiation

Value Differentiation is a strategic construct in value proposition design that identifies how a product or service uniquely delivers superior customer value compared to alternatives by emphasizing distinct attributes, benefits, or experiences that align with target customer needs.

25

Publications

2.9K

Citations

60

Authors

34

Institutions

Publications per year

2017–2026

6

Authors

60

  1. JA
    Joseph A. Cazier

    Appalachian State University, United States

    2 publications · 101 citations

    2

    h-index

  2. BB
    Benjamin B. M. Shao

    Arizona State University, United States

    2 publications · 101 citations

    2

    h-index

  3. AE
    Andreas Eggert

    Paderborn University, Germany

    2 publications · 1.1K citations

    2

    h-index

  4. WU
    Wolfgang Ulaga

    Paderborn University, Germany

    2 publications · 1.1K citations

    2

    h-index

  5. GP
    Gillian Pritchett

    Prague University of Economics and Business, Czechia

    2 publications · 749 citations

    2

    h-index

1–5 of 60

Venues

  1. Journal of Marketing

    JM · 2 publications · 1.1K citations

    2

    h-index

  2. Central European Business Review

    2 publications · 749 citations

    2

    h-index

  3. Industrial Marketing Management

    2 publications · 177 citations

    2

    h-index

  4. Child Development

    1 publications · 81 citations

    1

    h-index

  5. VBN Forskningsportal (Aalborg Universitet)

    Repository · 1 publications · 10 citations

    1

    h-index

1–5