Concepedia

Usage-driven Market Segmentation

Usage-Driven Market Segmentation is a market segmentation framework that classifies consumers based on the frequency, volume, or intensity of their product or service usage, distinguishing it from other segmentation approaches by prioritizing actual consumption behavior as the primary criterion for division.

18

Publications

618

Citations

46

Authors

24

Institutions

Publications per year

2017–2026

4

Parents

Publications

18

A purchase-based market segmentation methodology

Chieh-Yuan Tsai, Chia-Chi Chiu · Expert Systems with Applications · 2004 · 191 citations

, , +9

An Empirical Study of Major Segmentation Issues in Retail Banking

Michel Laroche, Thomas Kweku Taylor · International Journal of Bank Marketing · 1988 · 53 citations

, , +15

Deal proneness and heavy usage: Merging two market segmentation criteria

Edwin C. Hackleman, Jacob M. Duker · Journal of the Academy of Marketing Science · 1980 · 46 citations

, , +7

Pricing Patterns of Cellular Phones and Phonecalls: A Segment-Level Analysis

Dipak C. Jain, Eitan Muller, Naufel J. Vilcassim · Management Science · 1999 · 43 citations

, , +17

Selling Consumer Data for Profit: Optimal Market Segmentation Design and its Consequences

Kai Hao Yang · SSRN Electronic Journal · 2020 · 42 citations · Full text

, , +14

1–5 of 18

Authors

46

  1. PD
    Pierpaolo D’Urso

    Sapienza University of Rome, Italy

    1 publications · 20 citations

    1

    h-index

  2. JM
    Jonathan M. Casper

    North Carolina State University, United States

    1 publications · 21 citations

    1

    h-index

  3. RR
    Ram Rajagopal

    Stanford University, United States

    1 publications · 13 citations

    1

    h-index

  4. LU
    Ladislas Unger

    1 publications · 13 citations

    1

    h-index

  5. MJ
    Ma. Janice J. Gumasing

    Mapúa University, Philippines

    1 publications · 29 citations

    1

    h-index

1–5 of 46

Institutions

24

  1. Yuan Ze University

    Taoyuan District, Taiwan

    2 h-index

    3 publications

    411 citations

  2. Libera Università Maria SS. Assunta

    Rome, Italy

    1 h-index

    1 publications

    20 citations

  3. National University of Defense Technology

    Changsha, China

    1 h-index

    1 publications

    36 citations

  4. Mapúa University

    Manila, Philippines

    1 h-index

    3 publications

    87 citations

  5. Shanghai Jiao Tong University

    Shanghai, China

    1 h-index

    4 publications

    132 citations

  6. Shandong Institute of Automation

    Jinan, China

    1 h-index

    3 publications

    108 citations

  7. University of Molise

    Campobasso, Italy

    1 h-index

    1 publications

    20 citations

  8. Stanford University

    Stanford, United States

    1 h-index

    3 publications

    39 citations

1–8 of 24

Venues

  1. Industrial Marketing Management

    3 publications · 58 citations

    3

    h-index

  2. Journal of the Academy of Marketing Science

    2 publications · 60 citations

    2

    h-index

  3. 1

    h-index

  4. 1

    h-index

  5. Electronic Commerce Research and Applications

    1 publications · 36 citations

    1

    h-index

1–5