Concepedia
Statistics
Publications
1
Citations
13
H-Index
Active since
1974
Ladislas Unger is an author specializing in strategic marketing, consumer segmentation, and usage-driven market segmentation.
Publications per year
1974–1974
Market segmentation: A useful tool in the marketing of fragrance (perfume) compounds
Ladislas Unger · Industrial Marketing Management · 1974 · 13 citations
Business, Marketing, Marketing Management +14
1–1 of 1