Concepedia

Jacob M. Duker

JM

Statistics

Publications

4

Citations

177

H-Index

4

Active since

1969

Affiliations

University of Connecticut(Current)

Jacob M. Duker is an author at University of Connecticut specializing in marketing, management, and consumer research.

Top concepts

Publications per year

1969–1980

4

Publications

4

Expenditures for Life Insurance among Working-Wife Families

Jacob M. Duker · Journal of Risk & Insurance · 1969 · 76 citations

, , +21

Deal proneness and heavy usage: Merging two market segmentation criteria

Edwin C. Hackleman, Jacob M. Duker · Journal of the Academy of Marketing Science · 1980 · 45 citations

, , +11

“Women's Lib-ers” versus Independent Women: A Study of Preferences for Women's Roles in Advertisements

Jacob M. Duker, Lewis R. Tucker · Journal of Marketing Research · 1977 · 39 citations

, , +20

"Women's Lib-ers" versus Independent Women: A Study of Preferences for Women's Roles in Advertisements

Jacob M. Duker, Lewis R. Tucker · Journal of Marketing Research · 1977 · 17 citations

, , +10

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