Concepedia

Edwin C. Hackleman

EC

Statistics

Publications

3

Citations

102

H-Index

3

Active since

1973

Affiliations

University of Connecticut(Current)

Edwin C. Hackleman is an author at University of Connecticut specializing in management, marketing, and consumer research.

Top concepts

Publications per year

1973–1980

3

Publications

3

Deal proneness and heavy usage: Merging two market segmentation criteria

Edwin C. Hackleman, Jacob M. Duker · Journal of the Academy of Marketing Science · 1980 · 45 citations

, , +11

How Effective is Comparison Advertising for Stimulating Brand Recall?

Subhash C. Jain, Edwin C. Hackleman · Journal of Advertising · 1978 · 39 citations

, , +14

Effective Selling Through Psychology: Dimensional Sales and Sales Management Strategies

Edwin C. Hackleman, V. R. Buzzotta, Robert E. Lefton et al. · Journal of Marketing · 1973 · 18 citations

, , +7

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