Touchpoint Measurement is a methodological construct within customer experience research that systematically quantifies the impact, frequency, duration, and quality of interactions between consumers and organizations across physical, digital, and human interfaces throughout the customer journey.
23
Publications
1.5K
Citations
67
Authors
38
Institutions
Publications per year
2017–2026
11
Parents
Publications
23
1–5 of 23
Authors
67
- FW
1
h-index
- AA
1
h-index
- ET
1
h-index
- PJ
1
h-index
- AY
1
h-index
1–5 of 67
Institutions
38
Hult International Business School
London, United Kingdom
1 h-index
1 publications
20 citations
University of Business and Technology
Jeddah, Saudi Arabia
1 h-index
1 publications
41 citations
Hult International Business School
Cambridge, United States
1 h-index
2 publications
40 citations
University of Toledo
Toledo, United States
1 h-index
1 publications
41 citations
Tamedia (Switzerland)
Zurich, Switzerland
1 h-index
1 publications
34 citations
University of Parma
Parma, Italy
1 h-index
2 publications
126 citations
Shaanxi University of Science and Technology
Xi'an, China
1 h-index
4 publications
84 citations
Hanyang University
Seoul, South Korea
1 h-index
3 publications
54 citations
1–8 of 38
Venues
- Journal of Retailing and Consumer Services
3 publications · 139 citations
3
h-index
- International Journal of Industrial Engineering and Management
IJIEM · 2 publications · 55 citations
2
h-index
- Journal of Retailing
1 publications · 382 citations
1
h-index
- Advanced Materials
1 publications · 34 citations
1
h-index
- Advances in Mechanical Engineering
1 publications · 21 citations
1
h-index
1–5