Concepedia
Statistics
Publications
14
Citations
976
H-Index
13
Active since
2016
Affiliations
University of Eastern Finland(Current)
Finland University
Haaga-Helia University of Applied Sciences
Heli Hallikainen is an author at University of Eastern Finland specializing in marketing, business, and marketing management.
Publications per year
2016–2024
National culture and consumer trust in e-commerce
Heli Hallikainen, Tommi Laukkanen · International Journal of Information Management · 2017 · 280 citations
Business, Information Systems, Marketing +14
Fostering B2B sales with customer big data analytics
Heli Hallikainen, Emma Savimäki, Tommi Laukkanen · Industrial Marketing Management · 2019 · 198 citations · Full text
Management, Marketing, Marketing Management +15
Virtual technologies in supporting sustainable consumption: From a single-sensory stimulus to a multi-sensory experience
Tommi Laukkanen, Nannan Xi, Heli Hallikainen et al. · International Journal of Information Management · 2021 · 121 citations · Full text
Business, Marketing, Digital Marketing +11
Consequences of personalized product recommendations and price promotions in online grocery shopping
Heli Hallikainen, Milena Luongo, Amandeep Dhir et al. · Journal of Retailing and Consumer Services · 2022 · 91 citations · Full text
Business, Marketing, Marketing Management +17
Individual preferences of digital touchpoints: A latent class analysis
Heli Hallikainen, Ari Alamäki, Tommi Laukkanen · Journal of Retailing and Consumer Services · 2018 · 87 citations
Social Sciences, Psychology, Human Behavior +8
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