Concepedia

Sponsored Content Analysis

Sponsored Content Analysis is a methodological framework within influencer analysis that systematically identifies, categorizes, and evaluates promotional content created by influencers in exchange for compensation, distinguishing it from organic content through linguistic, visual, and contextual markers.

11

Publications

548

Citations

27

Authors

15

Institutions

Publications per year

2017–2026

8

Parents

Publications

11

How Sensory Language Shapes Influencer’s Impact

Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis et al. · Journal of Consumer Research · 2023 · 132 citations

, , +17

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal et al. · International Journal of Advertising · 2018 · 123 citations · Full text

, , +13

Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism

Pasi Ikonen, Vilma Luoma‐aho, Shannon A. Bowen · International Journal of Strategic Communication · 2016 · 82 citations · Full text

, , +14

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Vilma Luoma‐aho, Tuisku Pirttimäki, Devdeep Maity et al. · International Journal of Strategic Communication · 2019 · 63 citations · Full text

, , +16

Understanding “Native Advertising” from the Perspective of Communication Strategies

Ye Wang, You Li · Journal of Promotion Management · 2017 · 38 citations

, , +10

1–5 of 11

Authors

27

  1. VL
    Vilma Luoma‐aho

    University of Jyväskylä, Finland

    2 publications · 145 citations

    2

    h-index

  2. TB
    Tomás Baviera

    Universitat Politècnica de València, Spain

    2 publications · 38 citations

    2

    h-index

  3. MD
    Matteo De Angelis

    Libera Università Internazionale degli Studi Sociali Guido Carli, Italy

    1 publications · 132 citations

    1

    h-index

  4. DM
    Devdeep Maity

    Delaware State University, United States

    1 publications · 63 citations

    1

    h-index

  5. BG
    Brian G. Smith

    Purdue University West Lafayette, United States

    1 publications · 19 citations

    1

    h-index

1–5 of 27

Institutions

15

  1. Universitat Politècnica de València

    Valencia, Spain

    2 h-index

    4 publications

    78 citations

  2. University of Jyväskylä

    Jyväskylä, Finland

    2 h-index

    6 publications

    416 citations

  3. University of the Arts London

    London, United Kingdom

    1 h-index

    1 publications

    22 citations

  4. University of South Carolina

    Columbia, United States

    1 h-index

    1 publications

    82 citations

  5. University of Amsterdam

    Amsterdam, The Netherlands

    1 h-index

    2 publications

    246 citations

  6. Eastern Michigan University

    Ypsilanti, United States

    1 h-index

    1 publications

    38 citations

  7. Health Services and Performance Research Laboratory

    Lyon, France

    1 h-index

    1 publications

    123 citations

  8. Delaware State University

    Dover, United States

    1 h-index

    1 publications

    63 citations

1–8 of 15

Venues

  1. International Journal of Strategic Communication

    IJSC · 2 publications · 145 citations

    2

    h-index

  2. Communication & Society

    1 publications · 20 citations

    1

    h-index

  3. Journal of Promotion Management

    JPM · 1 publications · 38 citations

    1

    h-index

  4. Digital Journalism

    1 publications · 22 citations

    1

    h-index

  5. Social Sciences

    1 publications · 18 citations

    1

    h-index

1–5