Ye Wang

How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce

Ye Wang, Zhicong Lu, Peng Cao et al. · Computer Supported Cooperative Work (CSCW) · 2022 · 138 citations · Full text

Digital Marketing, Consumer Study, Consumer Research +19

The effect of minority status and social context on the development of depression and anxiety: a longitudinal study of Puerto Rican descent youth

Margarita Alegrı́a, Patrick E. Shrout, Glorisa Canino et al. · World Psychiatry · 2019 · 66 citations · Full text

The Web Motivation Inventory

Shelly Rodgers, Ye Wang, Ruth Rettie et al. · International Journal of Advertising · 2007 · 57 citations

Customer Satisfaction, Targeted Advertising, Consumer Research +18

The influence of dialogic engagement and prominence on visual product placement in virtual reality videos

Ye Wang, Huan Chen · Journal of Business Research · 2019 · 53 citations

Performance Studies, Engineering, Interactive Marketing +12

Individualism/collectivism, charitable giving, and cause‐related marketing: a comparison of Chinese and Americans

Ye Wang · International Journal of Nonprofit and Voluntary Sector Marketing · 2013 · 38 citations

Consumer Study, Consumer Research, Social Influence +22