Ruth Rettie

The verbal and visual components of package design

Ruth Rettie, Carol Brewer · Journal of Product & Brand Management · 2000 · 384 citations

Social Sciences, Marketing, Psychology +14

Online grocery shopping: the influence of situational factors

Chris Hand, Francesca Dall’Olmo Riley, Patricia Harris et al. · European Journal of Marketing · 2009 · 255 citations

Business, Marketing, Marketing Management +17

An exploration of flow during Internet use

Ruth Rettie · Internet Research · 2001 · 233 citations

Business, Marketing, Marketing Management +7

Marketing social norms: Social marketing and the ‘social norm approach’

Kevin Burchell, Ruth Rettie, Kavita Patel · Journal of Consumer Behaviour · 2012 · 229 citations

Social Sciences, Marketing, Social Psychology +8

Normalising green behaviours: A new approach to sustainability marketing

Ruth Rettie, Kevin Burchell, Debra Riley · Journal of Marketing Management · 2012 · 210 citations

Business, Marketing, Marketing Management +15