Kevin Burchell

Marketing social norms: Social marketing and the ‘social norm approach’

Kevin Burchell, Ruth Rettie, Kavita Patel · Journal of Consumer Behaviour · 2012 · 229 citations

Social Sciences, Marketing, Social Psychology +8

Normalising green behaviours: A new approach to sustainability marketing

Ruth Rettie, Kevin Burchell, Debra Riley · Journal of Marketing Management · 2012 · 210 citations

Business, Marketing, Marketing Management +15

Householder engagement with energy consumption feedback: the role of community action and communications

Kevin Burchell, Ruth Rettie, Tom C. Roberts · Energy Policy · 2015 · 113 citations · Full text

Natural Resources, Building Science, Community Engagement +14

Social normalisation: Using marketing to make green normal

Ruth Rettie, Kevin Burchell, Chris Barnham · Journal of Consumer Behaviour · 2013 · 101 citations

Business, Marketing, Marketing Management +9

Is social norms marketing effective?

Tim Harries, Ruth Rettie, Matthew Studley et al. · European Journal of Marketing · 2013 · 75 citations · Full text

Social Sciences, Communication, Marketing +16