Zhicong Lu

You Watch, You Give, and You Engage

Zhicong Lu, Haijun Xia, Seongkook Heo et al. · 2018 · 288 citations

Social Sciences, Communication, Social Psychology +17

Dynamic Network Embedding : An Extended Approach for Skip-gram based Network Embedding

Lun Du, Yun Wang, Guojie Song et al. · 2018 · 231 citations · Full text

Computing, Computer Science, Computer Vision +12

How Live Streaming Changes Shopping Decisions in E-commerce: A Study of Live Streaming Commerce

Ye Wang, Zhicong Lu, Peng Cao et al. · Computer Supported Cooperative Work (CSCW) · 2022 · 156 citations · Full text

Business, Information Systems, Marketing +17

"I feel it is my responsibility to stream"

Zhicong Lu, Michelle Annett, Mingming Fan et al. · 2019 · 151 citations

Social Sciences, Communication, Cultural Studies +14

More Kawaii than a Real-Person Live Streamer: Understanding How the Otaku Community Engages with and Perceives Virtual YouTubers

Zhicong Lu, Chenxinran Shen, Jiannan Li et al. · 2021 · 130 citations · Full text

Social Sciences, Communication, Social Psychology +15