Giovanni Luca Cascio Rizzo

Publications

252

Citations

H-Index

2022

Active since

Affiliations

Libera Università Internazionale degli Studi Sociali Guido Carli(Current)

Giovanni Luca Cascio Rizzo is an author at Libera Università Internazionale degli Studi Sociali Guido Carli specializing in management, interactive marketing, and human communication.

Top concepts

ManagementArtsMarketingSocial MediaCommunicationMedia MarketingSocial InfluenceAffect PerceptionDigital MarketingInfluencer Studies

Publications per year

2022–2023

Publications

How Sensory Language Shapes Influencer’s Impact

Giovanni Luca Cascio Rizzo, Jonah Berger, Matteo De Angelis et al. · Journal of Consumer Research · 2023 · 109 citations

Digital Marketing, Sensory Language, Consumer Research +28

How High-Arousal Language Shapes Micro- Versus Macro-Influencers’ Impact

Giovanni Luca Cascio Rizzo, Francisco Villarroel Ordenes, Rumen Pozharliev et al. · Journal of Marketing · 2023 · 84 citations · Full text

Digital Marketing, Affective Variable, Social Influence +29

Green practices and operational performance: The moderating role of agility

Lorenzo Salandri, Giovanni Luca Cascio Rizzo, Alessandra Cozzolino et al. · Journal of Cleaner Production · 2022 · 38 citations

Engineering, Organization-environment Relationship, Project Management +12

What Drives Virtual Influencer's Impact?

Giovanni Luca Cascio Rizzo, Jonah Berger, Francisco Villarroel Ordenes · SSRN Electronic Journal · 2023 · 21 citations · Full text

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