Spatial Market Segmentation

Spatial Market Segmentation is a market segmentation approach that classifies consumer or demand regions into distinct, geographically defined segments based on spatial patterns and location-based behavioral or demographic characteristics.

76

Publications

3.7K

Citations

175

Authors

120

Institutions

Publications per year

2017–2026

19

Authors

175

  1. PE
    Paul E. Green

    University of Pennsylvania, United States

    3 publications · 108 citations

    3

    h-index

  2. MA
    Marie Adele Hughes

    University of Oklahoma, United States

    2 publications · 148 citations

    2

    h-index

  3. WM
    William McCluskey

    University of Ulster, United Kingdom

    2 publications · 52 citations

    2

    h-index

  4. BB
    Bo Becker

    Stockholm School of Economics, Sweden

    2 publications · 276 citations

    2

    h-index

  5. JA
    Jack A. Lesser

    Miami University, United States

    2 publications · 148 citations

    2

    h-index

1–5 of 175

Venues

  1. Journal of Travel & Tourism Marketing

    JTTM · 4 publications · 142 citations

    4

    h-index

  2. Market Research Society Journal

    3 publications · 108 citations

    3

    h-index

  3. Journal of Marketing Research

    3 publications · 96 citations

    3

    h-index

  4. Housing Studies

    2 publications · 131 citations

    2

    h-index

  5. European Journal of Marketing

    EJM · 2 publications · 91 citations

    2

    h-index

1–5