Concepedia

Marie Adele Hughes

MA

Statistics

Publications

13

Citations

831

H-Index

12

Active since

1986

Affiliations

University of Oklahoma(Current)

Miami University

Auburn University

Marie Adele Hughes is an author at University of Oklahoma specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchMusicHealthBusinessStatisticsEngineeringReliabilityCommunication

Publications per year

1986–2014

13

Publications

13

Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data

Marie Adele Hughes, Dennis E. Garrett · Journal of Marketing Research · 1990 · 162 citations

Customer Satisfaction, Engineering, Quality Metric +22

Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables

Marie Adele Hughes, R. Leon Price, Daniel W. Marrs · Academy of Management Review · 1986 · 136 citations

Latent Modeling, Factor Models, Test Development +12

Linking Theory Construction and Theory Testing: Models with Multiple Indicators of Latent Variables

Marie Adele Hughes, Ruth Price, Daniel W. Marrs · Academy of Management Review · 1986 · 120 citations

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes · Journal of Marketing · 1986 · 91 citations

Geographic Location, Urban Geography, Psychographic Segments +9

Towards a typology of shoppers

Jack A. Lesser, Marie Adele Hughes · Business Horizons · 1986 · 82 citations

Customer Satisfaction, Interactive Marketing, Management +5

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