Concepedia

Jack A. Lesser

JA

Statistics

Publications

6

Citations

295

H-Index

6

Active since

1986

Affiliations

Miami University(Current)

University of Oklahoma

Jack A. Lesser is an author at Miami University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessCustomer SatisfactionInteractive MarketingSocial SciencesUrban GeographyMarket SegmentationBehavioral Economics

Publications per year

1986–2002

6

Publications

6

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes · Journal of Marketing · 1986 · 91 citations

Geographic Location, Urban Geography, Psychographic Segments +9

Towards a typology of shoppers

Jack A. Lesser, Marie Adele Hughes · Business Horizons · 1986 · 82 citations

Customer Satisfaction, Interactive Marketing, Management +5

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes · Journal of Marketing · 1986 · 57 citations

Geographic Location, Urban Geography, Psychographic Segments +9

Ethnic entrepreneurship: Do values matter?

Michael H. Morris, Minet Schindehutte, Jack A. Lesser · New England journal of entrepreneurship · 2002 · 29 citations · Full text

Ethnicity, Ethnic Entrepreneurship, Value Theory +16

An inductively derived model of the motivation to shop

Jack A. Lesser, Pushp Kamal · Psychology and Marketing · 1991 · 24 citations

Inductive Assessment Analyses, Customer Satisfaction, Behavioral Decision Making +15

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