Towards a typology of shoppers

Why Do People Shop?

Edward Μ. Tauber · Journal of Marketing · 1972 · 1K citations

Business, Marketing, Consumer Behavior +13

Marketing Notes and Communications: Why Do People Shop?

Edward Μ. Tauber · Journal of Marketing · 1972 · 455 citations

Business, Marketing, Marketing Management +14

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes · Journal of Marketing · 1986 · 91 citations

Business, Marketing, Marketing Management +17

The Generalizability of Psychographic Market Segments across Geographic Locations

Jack A. Lesser, Marie Adele Hughes · Journal of Marketing · 1986 · 57 citations

Business, Marketing, Marketing Management +17