Concepedia

Dennis E. Garrett

DE

Statistics

Publications

13

Citations

1.6K

H-Index

13

Active since

1987

Affiliations

University of Oklahoma(Current)

Marquette University

Dennis E. Garrett is an author at University of Oklahoma specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchBusinessConsumer BehaviorInteractive MarketingCustomer SatisfactionCommunicationMarketing StrategyMarketing Management

Publications per year

1987–2010

13

Publications

13

Marketing Theory: Evolution and Evaluation

Gerald E. Hills, Lee Hertzman, Sumaria Mohan-Neill et al. · Journal of Marketing · 1990 · 532 citations

Turbulent Transition, Interactive Marketing, Management +10

The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing

Dennis E. Garrett · Journal of Marketing · 1987 · 234 citations

Green Marketing, Social Marketing, Consumer Research +17

The effectiveness of corporate communicative responses to accusations of unethical behavior

Jeffrey L. Bradford, Dennis E. Garrett · Journal of Business Ethics · 1995 · 209 citations

Unethical Behavior, Management, Business +10

Intercoder Reliability Estimation Approaches in Marketing: A Generalizability Theory Framework for Quantitative Data

Marie Adele Hughes, Dennis E. Garrett · Journal of Marketing Research · 1990 · 162 citations

Customer Satisfaction, Engineering, Quality Metric +22

The Effectiveness of Marketing Policy Boycotts: Environmental Opposition to Marketing

Dennis E. Garrett · Journal of Marketing · 1987 · 108 citations

Green Marketing, Social Marketing, Consumer Research +17

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