Concepedia

Service Targeting

Service Targeting is a strategic marketing framework that identifies and selects specific customer segments to receive a service based on their distinct needs, behaviors, and profitability potential relative to the service provider’s objectives and capabilities.

13

Publications

1.4K

Citations

25

Authors

16

Institutions

Publications per year

2017–2026

2

Parents

Publications

13

Development of a Taxonomy of Services to Gain Strategic Marketing Insights

John T. Bowen · Journal of the Academy of Marketing Science · 1990 · 329 citations

, , +12

Development of a taxonomy of services to gain strategic marketing insights

John T. Bowen · Journal of the Academy of Marketing Science · 1990 · 286 citations

, , +12

Marketing Government and Social Services

Patrick E. Murphy, John L. Crompton, Charles W. Lamb · Journal of Marketing · 1987 · 189 citations

, , +15

An intelligent system for customer targeting: a data mining approach

YongSeog Kim, W. Nick Street · Decision Support Systems · 2003 · 159 citations

, , +16

The relationship between problem gambling, excessive gaming, psychological distress and spending on loot boxes in Aotearoa New Zealand, Australia, and the United States—A cross-national survey

Aaron Drummond, James D. Sauer, Christopher J. Ferguson et al. · PLoS ONE · 2020 · 146 citations · Full text

, , +12

1–5 of 13

Authors

25

  1. JT
    John T. Bowen

    University of Nevada, Las Vegas, United States

    2 publications · 615 citations

    2

    h-index

  2. EF
    Edward Faber

    Delft University of Technology, Netherlands

    1 publications · 11 citations

    1

    h-index

  3. MH
    Marc H. Meyer

    Northeastern University, United States

    1 publications · 93 citations

    1

    h-index

  4. YK
    YongSeog Kim

    University of Iowa, United States

    1 publications · 159 citations

    1

    h-index

  5. LL
    Leonard L. Berry

    Texas A&M University, United States

    1 publications · 67 citations

    1

    h-index

1–5 of 25

Institutions

16

  1. University of Houston

    Houston, United States

    2 h-index

    2 publications

    615 citations

  2. Louisiana State University in Shreveport

    Shreveport, United States

    1 h-index

    1 publications

    12 citations

  3. The Retina Center

    Minneapolis, United States

    1 h-index

    1 publications

    51 citations

  4. Louisiana State University Health Sciences Center Shreveport

    Shreveport, United States

    1 h-index

    1 publications

    12 citations

  5. Indiana University

    Bloomington, United States

    1 h-index

    1 publications

    51 citations

  6. Utah State University

    Logan, United States

    1 h-index

    1 publications

    159 citations

  7. University of Tasmania

    Hobart, Australia

    1 h-index

    3 publications

    438 citations

  8. Delft University of Technology

    Delft, The Netherlands

    1 h-index

    2 publications

    22 citations

1–8 of 16

Venues

  1. Journal of the Academy of Marketing Science

    2 publications · 615 citations

    2

    h-index

  2. Journal of Marketing

    JM · 1 publications · 189 citations

    1

    h-index

  3. The Electronic Library

    1 publications · 60 citations

    1

    h-index

  4. Benchmarking An International Journal

    1 publications · 20 citations

    1

    h-index

  5. Academy of Management Perspectives

    AMP · 1 publications · 93 citations

    1

    h-index

1–5