Concepedia

Service Customization

Service Customization is a strategic approach within service operations that involves tailoring service offerings to meet individual customer preferences and requirements, thereby distinguishing standardized from personalized service delivery.

565

Publications

27.4K

Citations

1.6K

Authors

614

Institutions

Publications per year

2017–2026

119

Parents

Children

Publications

565

Engaged to a Robot? The Role of AI in Service

Ming‐Hui Huang, Roland T. Rust · Journal of Service Research · 2020 · 1K citations · Full text

, , +17

Service robot implementation: a theoretical framework and research agenda

Daniel Belanche, Luis V. Casaló, Carlos Flavián et al. · Service Industries Journal · 2019 · 658 citations · Full text

, , +15

The Service Revolution and the Transformation of Marketing Science

Roland T. Rust, Ming‐Hui Huang · Marketing Science · 2014 · 551 citations

, , +12

Marketing Models of Service and Relationships

Roland T. Rust, Tuck Siong Chung · Marketing Science · 2006 · 515 citations

, , +17

Integration of standardization and customization: Impact on service quality, customer satisfaction, and loyalty

Leila Agha Kasiri, Kenny Teoh Guan Cheng, Murali Sambasivan et al. · Journal of Retailing and Consumer Services · 2016 · 463 citations

, , +14

1–5 of 565

Authors

1.6K

  1. WB
    Wolf‐Tilo Balke

    L3S Research Center, Germany

    7 publications · 288 citations

    7

    h-index

  2. TS
    Tomohiko Sakao

    Linköping University, Sweden

    6 publications · 377 citations

    6

    h-index

  3. QH
    Qusay H. Mahmoud

    Ontario Tech University, Canada

    5 publications · 403 citations

    5

    h-index

  4. MW
    Matthias Wagner

    Hospital for Sick Children, Canada

    5 publications · 262 citations

    5

    h-index

  5. RT
    Roland T. Rust

    University of Maryland, College Park, United States

    5 publications · 2.6K citations

    5

    h-index

1–5 of 1.6K

Institutions

614

  1. IBM (United States)

    Armonk, United States

    10 h-index

    42 publications

    1.7K citations

  2. Swinburne University of Technology

    Melbourne, Australia

    9 h-index

    24 publications

    598 citations

  3. Centre National de la Recherche Scientifique

    Paris, France

    9 h-index

    22 publications

    440 citations

  4. Linköping University

    Linköping, Sweden

    8 h-index

    16 publications

    942 citations

  5. Carnegie Mellon University

    Pittsburgh, United States

    7 h-index

    16 publications

    585 citations

  6. Aalto University

    Espoo, Finland

    7 h-index

    14 publications

    430 citations

  7. University of California, Berkeley

    Berkeley, United States

    7 h-index

    7 publications

    335 citations

  8. Shandong University of Science and Technology

    Qingdao, China

    7 h-index

    17 publications

    329 citations

1–8 of 614

Venues

  1. Expert Systems with Applications

    11 publications · 593 citations

    11

    h-index

  2. IEEE Transactions on Services Computing

    8 publications · 728 citations

    8

    h-index

  3. Journal of Services Marketing

    7 publications · 590 citations

    7

    h-index

  4. Journal of Service Research

    JSR · 7 publications · 1.8K citations

    7

    h-index

  5. Journal of Operations Management

    6 publications · 973 citations

    6

    h-index

1–5