Salience-Based Differentiation is a product differentiation strategy that belongs to the class of consumer-perception-driven differentiation approaches, distinguished by its focus on amplifying the most psychologically prominent or attention-capturing attributes of a product to create distinctiveness in the marketplace.
5
Publications
306
Citations
15
Authors
12
Institutions
Publications per year
2017–2026
1
Parents
Publications
5
A. S. C. Ehrenberg, Neil Barnard, John Scriven · Journal of Advertising Research · 1997 · 148 citations
<b>Research Note</b>—Competitive Brand Salience
Ralf van der Lans, Rik Pieters, Michel Wedel · Marketing Science · 2008 · 146 citations
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Authors
15
- DM
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h-index
- RM
1
h-index
- PM
1
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- VW
1
h-index
- RVRalf van der Lans
Hong Kong University of Science and Technology, Hong Kong SAR China
1 publications · 146 citations
1
h-index
1–5 of 15
Institutions
12
Université Claude Bernard Lyon 1
Villeurbanne, France
1 h-index
2 publications
44 citations
Michigan State University
East Lansing, United States
1 h-index
1 publications
42 citations
Tilburg University
Tilburg, The Netherlands
1 h-index
1 publications
146 citations
University of Maryland, College Park
College Park, United States
1 h-index
1 publications
146 citations
Erasmus University Rotterdam
Rotterdam, The Netherlands
1 h-index
1 publications
146 citations
University of Science and Technology of China
Hefei, China
1 h-index
1 publications
60 citations
University of Padua
Padua, Italy
1 h-index
2 publications
72 citations
Laboratoire d’Étude des Mécanismes Cognitifs
Bron, France
1 h-index
2 publications
44 citations
1–8 of 12
Venues
- Marketing Science
2 publications · 206 citations
2
h-index
- Cortex
1 publications · 36 citations
1
h-index
- Behavioural Brain Research
1 publications · 22 citations
1
h-index
- The International Journal of Logistics Management
1 publications · 42 citations
1
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- Journal of Advertising Research
JAR · 1 publications · 148 citations
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