Concepedia

Sales Response Functions

Sales Response Function is a mathematical model within marketing mix modeling that specifies the functional relationship between marketing efforts, such as advertising or promotion, and sales outcomes by quantifying the magnitude and dynamics of sales response to changes in marketing inputs.

80

Publications

5.2K

Citations

141

Authors

82

Institutions

Publications per year

2017–2026

1

Variants

Sales Response Function

Parents

Publications

80

An Operations-Research Study of Sales Response to Advertising

M. L. Vidale, Harry B. Wolfe · Operations Research · 1957 · 614 citations

, , +13

Mind-Set Metrics in Market Response Models: An Integrative Approach

Shuba Srinivasan, Marc Vanhuele, Koen Pauwels · Journal of Marketing Research · 2010 · 266 citations · Full text

, , +14

Generalizing What Is Known About Temporal Aggregation and Advertising Carryover

Robert P. Leone · Marketing Science · 1995 · 246 citations

, , +13

BRANDAID: A Marketing-Mix Model, Part 1: Structure

John D. C. Little · Operations Research · 1975 · 211 citations

, , +17

Optimizing Advertising Expenditures in a Dynamic Duopoly

Kenneth R. Deal · Operations Research · 1979 · 184 citations

, , +16

1–5 of 80

Authors

141

  1. PS
    Paul Solomon

    University of North Carolina at Chapel Hill, United States

    5 publications · 262 citations

    5

    h-index

  2. RF
    Ronald F. Bush

    Louisiana State University, United States

    4 publications · 139 citations

    4

    h-index

  3. WJ
    Winfried J. Steiner

    Clausthal University of Technology, Germany

    4 publications · 159 citations

    4

    h-index

  4. JD
    John D. C. Little

    Massachusetts Institute of Technology, United States

    4 publications · 425 citations

    4

    h-index

  5. AB
    Andreas Brezger

    Ludwig-Maximilians-Universität München, Germany

    3 publications · 144 citations

    3

    h-index

1–5 of 141

Institutions

82

  1. University of Regensburg

    Regensburg, Germany

    3 h-index

    3 publications

    60 citations

  2. McGill University

    Montreal, Canada

    3 h-index

    3 publications

    168 citations

  3. Clausthal University of Technology

    Clausthal-Zellerfeld, Germany

    3 h-index

    3 publications

    131 citations

  4. The University of Texas at Dallas

    Richardson, United States

    3 h-index

    3 publications

    372 citations

  5. University of Michigan

    Ann Arbor, United States

    3 h-index

    3 publications

    217 citations

  6. Massachusetts Institute of Technology

    Cambridge, United States

    3 h-index

    3 publications

    368 citations

  7. Northwestern University

    Evanston, United States

    3 h-index

    3 publications

    228 citations

  8. London Business School

    London, United Kingdom

    2 h-index

    3 publications

    66 citations

1–8 of 82

Venues

  1. Journal of Marketing Research

    22 publications · 1.3K citations

    18

    h-index

  2. Marketing Science

    7 publications · 849 citations

    7

    h-index

  3. Management Science

    7 publications · 317 citations

    7

    h-index

  4. Journal of Advertising

    4 publications · 194 citations

    4

    h-index

  5. Operations Research

    4 publications · 1.1K citations

    4

    h-index

1–5