Concepedia

Kenneth R. Deal

KR

4

Publications

309

Citations

4

H-Index

1976

Active since

Affiliations

McMaster University(Current)

Kenneth R. Deal is an author at McMaster University specializing in business, advertising, and management.

Top concepts

Publications per year

1976–1998

4

Publications

4

Optimizing Advertising Expenditures in a Dynamic Duopoly

Kenneth R. Deal · Operations Research · 1979 · 181 citations

, , +19

Measuring the Returns to Tourism Advertising

David W. Butterfield, Kenneth R. Deal, Atif Kubursi · Journal of Travel Research · 1998 · 48 citations

, , +14

Verification of the theoretical consistency of a differential game in advertising

Kenneth R. Deal · MacSphere (McMaster University) · 1976 · 45 citations · Full text

Numerical solution and multiple scenario investigation of linear quadratic differential games

Kenneth R. Deal · MacSphere (McMaster University) · 1980 · 35 citations · Full text

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