Concepedia

Retail Standardization

Retail standardization is a strategic approach in international retailing that belongs to the category of retail expansion models, distinguished by the consistent application of identical retail formats, branding, product offerings, and operational procedures across multiple national markets to achieve global efficiency and brand uniformity.

9

Publications

334

Citations

16

Authors

16

Institutions

Publications per year

2017–2026

2

Parents

Publications

9

Localization--the revolution in consumer markets.

Darrell K. Rigby, Vijay Vishwanath · PubMed · 2006 · 89 citations

, , +15

Oligopoly and the structural paradox of retail TNCs: an assessment of Carrefour and Wal-Mart in Japan

Yoshiyuki Aoyama · Journal of Economic Geography · 2007 · 62 citations

, , +17

Transferring the Retail Format Successfully into Foreign Countries

Bernhard Swoboda, Stefan Elsner · Journal of International Marketing · 2012 · 49 citations

, , +17

Standardized marketing strategies in retailing? IKEA’s marketing strategies in Sweden, the UK and China

Steve Burt, Ulf Johansson, Åsa Thelander · Journal of Retailing and Consumer Services · 2010 · 46 citations

, , +10

Global Markets, the Global Consumer and International Retailing

Susan Segal‐Horn, Heather Davison · Journal of Global Marketing · 1992 · 23 citations · Full text

, , +17

1–5 of 9

Authors

16

  1. SK
    Saejoon Kim

    Sogang University, South Korea

    2 publications · 40 citations

    2

    h-index

  2. PN
    Pravin Nath

    The University of Texas at Austin, United States

    2 publications · 40 citations

    2

    h-index

  3. AH
    Ahmet H. Kirca

    Michigan State University, United States

    2 publications · 40 citations

    2

    h-index

  4. SS
    Susan Segal‐Horn

    The Open University, United Kingdom

    1 publications · 23 citations

    1

    h-index

  5. ÅT
    Åsa Thelander

    Lund University, Sweden

    1 publications · 46 citations

    1

    h-index

1–5 of 16

Institutions

16

  1. Michigan State University

    East Lansing, United States

    2 h-index

    2 publications

    40 citations

  2. California State University, Stanislaus

    Turlock, United States

    2 h-index

    2 publications

    40 citations

  3. Osaka University of Economics and Law

    Yao, Japan

    1 h-index

    1 publications

    10 citations

  4. Lund University

    Lund, Sweden

    1 h-index

    2 publications

    92 citations

  5. Universität Trier

    Trier, Germany

    1 h-index

    2 publications

    98 citations

  6. Cranfield University

    Cranfield, United Kingdom

    1 h-index

    1 publications

    23 citations

  7. Boston Architectural College

    Boston, United States

    1 h-index

    1 publications

    89 citations

  8. Chartered Institute of Marketing Ghana

    Accra, Ghana

    1 h-index

    1 publications

    23 citations

1–8 of 16

Venues

  1. Journal of International Marketing

    2 publications · 69 citations

    2

    h-index

  2. Journal of Global Marketing

    2 publications · 33 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 15 citations

    1

    h-index

  4. Journal of Economic Geography

    1 publications · 62 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 46 citations

    1

    h-index

1–5