Retail Adaptation

Retail Adaptation is a strategic framework in international retailing that systemically modifies retail operations, formats, and offerings to align with the sociocultural, economic, and regulatory characteristics of foreign markets while maintaining core brand integrity.

37

Publications

2.2K

Citations

69

Authors

46

Institutions

Publications per year

2017–2026

8

Authors

69

  1. SW
    Steve Wood

    University of Surrey, United Kingdom

    4 publications · 116 citations

    4

    h-index

  2. NW
    Neil Wrigley

    University of Southampton, United Kingdom

    4 publications · 242 citations

    4

    h-index

  3. NM
    Neil M. Coe

    National University of Singapore, Singapore

    3 publications · 73 citations

    3

    h-index

  4. KB
    Kerrie Brïdson

    Deakin University, Australia

    2 publications · 286 citations

    2

    h-index

  5. JE
    Jody Evans

    Deakin University, Australia

    2 publications · 286 citations

    2

    h-index

1–5 of 69

Venues

  1. 8

    h-index

  2. Journal of Retailing and Consumer Services

    5 publications · 251 citations

    5

    h-index

  3. 4

    h-index

  4. Journal of International Marketing

    2 publications · 228 citations

    2

    h-index

  5. Marketing Science

    2 publications · 178 citations

    2

    h-index

1–5