Concepedia

Referral Intention

Referral Intention is a psychological construct representing an individual's deliberate willingness to recommend a product, service, or brand to others, distinguished from related behavioral intentions by its specific focus on voluntary advocacy within personal networks.

52

Publications

2K

Citations

136

Authors

80

Institutions

Publications per year

2017–2026

14

Parents

Publications

52

The effect of word of mouth on services switching

Florian von Wangenheim, Tomás Bayón · European Journal of Marketing · 2004 · 300 citations

, , +17

Receiver responses to rewarded referrals: the motive inferences framework

Peeter W.J. Verlegh, Gangseog Ryu, Mirjam Tuk et al. · Journal of the Academy of Marketing Science · 2013 · 157 citations · Full text

, , +8

Segmenting consumer reactions to social network marketing

Colin D. Campbell, Carla Ferraro, Sean Sands · European Journal of Marketing · 2014 · 121 citations

, , +14

Case Processing and Interorganizational Knowledge: Detecting the "Real Reasons" for Referrals

Robert M. Emerson · Social Problems · 1991 · 94 citations

, , +13

The Trade and Use of Some Medical and Aromatic Herbs in Turkey

Sefa Akbulut, Mahmut Bayramoğlu · Studies on Ethno-Medicine · 2013 · 76 citations

, , +14

1–5 of 52

Authors

136

  1. RM
    Robert M. Emerson

    University of California, Los Angeles, United States

    2 publications · 108 citations

    2

    h-index

  2. CB
    Christian Barrot

    Kühne Logistics University, Germany

    2 publications · 43 citations

    2

    h-index

  3. MT
    Mirjam Tuk

    Erasmus University Rotterdam, Netherlands

    2 publications · 176 citations

    2

    h-index

  4. NC
    Nanzen Caroline Chinguwo Kaphagawani

    North-West University, South Africa

    2 publications · 122 citations

    2

    h-index

  5. XZ
    Xiaohang Zhang

    Beijing University of Posts and Telecommunications, China

    2 publications · 44 citations

    2

    h-index

1–5 of 136

Institutions

80

  1. University of Georgia

    Athens, United States

    2 h-index

    3 publications

    94 citations

  2. Kühne Logistics University

    Hamburg, Germany

    2 h-index

    5 publications

    103 citations

  3. Beijing University of Posts and Telecommunications

    Beijing, China

    2 h-index

    6 publications

    132 citations

  4. University of Michigan

    Ann Arbor, United States

    2 h-index

    2 publications

    44 citations

  5. University of Maryland, College Park

    College Park, United States

    1 h-index

    2 publications

    40 citations

  6. Kent State University

    Kent, United States

    1 h-index

    2 publications

    34 citations

  7. Kyung Hee University

    Seoul, South Korea

    1 h-index

    2 publications

    44 citations

  8. Swinburne University of Technology

    Melbourne, Australia

    1 h-index

    2 publications

    80 citations

1–8 of 80

Venues

  1. Studies on Ethno-Medicine

    7 publications · 306 citations

    7

    h-index

  2. European Journal of Marketing

    EJM · 3 publications · 438 citations

    3

    h-index

  3. Electronic Commerce Research

    2 publications · 48 citations

    2

    h-index

  4. Social Problems

    2 publications · 108 citations

    2

    h-index

  5. Journal of Marketing Research

    1 publications · 34 citations

    1

    h-index

1–5