Reference Price Disclosure

Reference Price Disclosure is a pricing strategy through which a seller explicitly communicates a benchmark price, such as a manufacturer’s suggested retail price or past price, to influence consumer perception of value by providing a standard against which the offered price can be compared.

7

Publications

304

Citations

20

Authors

9

Institutions

Publications per year

2017–2026

1

Authors

20

  1. JE
    Joel E. Urbany

    University of Notre Dame, United States

    1 publications · 36 citations

    1

    h-index

  2. VY
    Vladislav Y. Golounov

    Imperial College London, United Kingdom

    1 publications · 11 citations

    1

    h-index

  3. JP
    Jaideep Prabhu

    University of Cambridge, United Kingdom

    1 publications · 11 citations

    1

    h-index

  4. WZ
    Wei Zhang

    Tianjin University, China

    1 publications · 78 citations

    1

    h-index

  5. WO
    William O. Bearden

    University of South Carolina, United States

    1 publications · 36 citations

    1

    h-index

1–5 of 20

Venues

  1. ACR North American Advances

    2 publications · 53 citations

    2

    h-index

  2. Journal of Public Policy & Marketing

    JPP&M · 1 publications · 10 citations

    1

    h-index

  3. Journal of Accounting and Economics

    1 publications · 56 citations

    1

    h-index

  4. Journal of Financial Economics

    1 publications · 78 citations

    1

    h-index

  5. Marketing Letters

    1 publications · 11 citations

    1

    h-index

1–5