Reference Price Disclosure
Reference Price Disclosure is a pricing strategy through which a seller explicitly communicates a benchmark price, such as a manufacturer’s suggested retail price or past price, to influence consumer perception of value by providing a standard against which the offered price can be compared.
7
Publications
304
Citations
20
Authors
9
Institutions
Publications per year
2017–2026
1
Parents
7
Profiling the reference price consumer
Sangkil Moon, G.J. Russell, Sridhar Duvvuri · Journal of Retailing · 2006 · 96 citations
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9

Imperial College London
London, United Kingdom
1 h-index
1 publications
11 citations
University of Miami
Coral Gables, United States
1 h-index
2 publications
20 citations
Maastricht University
Maastricht, The Netherlands
1 h-index
1 publications
11 citations
California State University, Chico
Chico, United States
1 h-index
2 publications
156 citations
University of Iowa
Iowa City, United States
1 h-index
2 publications
192 citations
North Carolina State University
Raleigh, United States
1 h-index
1 publications
96 citations

University of Rochester
Rochester, United States
1 h-index
2 publications
112 citations

Washington State University
Pullman, United States
1 h-index
1 publications
78 citations
1–8 of 9
2 publications · 53 citations
2
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JPP&M · 1 publications · 10 citations
1
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1 publications · 56 citations
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1 publications · 78 citations
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1 publications · 11 citations
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