Concepedia

Melinda Smith de Borrero

MS

Statistics

Publications

3

Citations

107

H-Index

3

Active since

1992

Affiliations

University of South Carolina(Current)

Melinda Smith de Borrero is an author at University of South Carolina specializing in individual differences, generalized linear models, and matched-pair designs.

Publications per year

1992–1993

3

Publications

3

Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables

William R. Dillon, Ajith Kumar, Melinda Smith de Borrero · Journal of Marketing Research · 1993 · 46 citations

, , +9

Examining Alternative Operational Measures of Internal Reference Prices

William O. Bearden, Ajit Kaicker, Melinda Smith de Borrero et al. · ACR North American Advances · 1992 · 36 citations

, , +7

Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables

William R. Dillon, Ajith Kumar, Melinda Smith de Borrero · Journal of Marketing Research · 1993 · 25 citations

, , +9

1–3 of 3