Melinda Smith de Borrero

Author

Also Known As

Melinda Smith de Borrero

Publications

107

Citations

H-Index

Concepts

All Affiliations

Melinda Smith de Borrero is an author at University of South Carolina specializing in behavioral decision making, social sciences, and economics.

#	Concept	H-Index	Publications	Citations
1	Business	1	1	36
2	Engineering	1	1	46
3	Social Sciences	1	1	46
4	Behavioral Sciences	1	1	46
5	Economics	1	1	36

Melinda Smith de Borrero

Publications

107

Citations

H-Index

Page 1

	Year	Citations
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables William R. Dillon, Ajith Kumar, Melinda Smith de Borrero Journal of Marketing Research EngineeringBehavioral Decision MakingIndividual DifferencesConsumer ResearchRevealed Preference	1993	46
Examining Alternative Operational Measures of Internal Reference Prices William O. Bearden, Ajit Kaicker, Melinda Smith de Borrero, ACR North American Advances EconomicsCost IssuePrice FormationBusinessEconomic Analysis	1992	36
Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables William R. Dillon, Ajith Kumar, Melinda Smith de Borrero Journal of Marketing Research	1993	25

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