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Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables
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Citations
0
References
1993
Year
William R. Dillon, Ajith Kumar, Melinda Smith de Borrero, Capturing Individual Differences in Paired Comparisons: An Extended BTL Model Incorporating Descriptor Variables, Journal of Marketing Research, Vol. 30, No. 1 (Feb., 1993), pp. 42-51