Reasonable Consumer Standard is a legal doctrine in consumer protection law that identifies the expectations and behaviors of an objective, moderately prudent consumer as the benchmark for evaluating the clarity of contractual terms and the deceptive potential of advertising claims.
5
Publications
217
Citations
8
Authors
6
Institutions
Publications per year
2017–2026
0
Publications
5
Performance-Based Consumer Law
Lauren E. Willis · SSRN Electronic Journal · 2014 · 28 citations · Full text
Standards for Advertising Regulation
Isabella C. M. Cunningham, William H. Cunningham · Journal of Marketing · 1977 · 24 citations
Law, Business Law, Regulatory Policy +15
Standardizing consumers' expectations in digital content
Natali Helberger · Info · 2011 · 10 citations
1–5 of 5
Authors
8
- WH
1
h-index
- ICIsabella C. M. Cunningham
The University of Texas at Austin, United States
1 publications · 24 citations
1
h-index
- LE
1
h-index
- RD
1
h-index
- NH
1
h-index
1–5 of 8
Institutions
6
University of Nebraska–Lincoln
Lincoln, United States
1 h-index
1 publications
13 citations
Loyola Marymount University
Los Angeles, United States
1 h-index
1 publications
28 citations
The University of Texas at Austin
Austin, United States
1 h-index
2 publications
48 citations
Babson College
Wellesley, United States
1 h-index
2 publications
284 citations
Iowa State University
Ames, United States
1 h-index
1 publications
13 citations
University of Amsterdam
Amsterdam, The Netherlands
1 h-index
1 publications
10 citations
1–6 of 6
Venues
- Journal of Public Policy & Marketing
JPP&M · 2 publications · 155 citations
2
h-index
- SSRN Electronic Journal
Repository · 1 publications · 28 citations
1
h-index
- Journal of Marketing
JM · 1 publications · 24 citations
1
h-index
- Info
1 publications · 10 citations
1
h-index
1–4