Concepedia

Quality-price Inference

Quality-Price Inference is a cognitive consumer judgment process in which the perceived price of a product or service serves as a heuristic cue to infer its quality, distinguishing it from other pricing-related evaluations by specifically linking price magnitude to quality assumptions in the absence of direct quality indicators.

49

Publications

4.4K

Citations

100

Authors

63

Institutions

Publications per year

2017–2026

8

Variants

Price-quality Inference

Parents

Publications

49

Money Talks: Perceived Advertising Expense and Expected Product Quality

Amna Kirmani, Peter Wright · Journal of Consumer Research · 1989 · 480 citations

, , +10

Best Value, Price-Seeking, and Price Aversion: The Impact of Information and Learning on Consumer Choices

Gerard J. Tellis, Gary J. Gaeth · Journal of Marketing · 1990 · 341 citations

, , +16

The Role of Selective Information Processing in Price-Quality Inference: Table 1

Frank R. Kardes, Maria L. Cronley, James J. Kellaris et al. · Journal of Consumer Research · 2004 · 264 citations

, , +15

Quality Expectations, Reputation and Price

Stuart Landon, Constance Smith · University of Alberta Library · 1998 · 238 citations · Full text

, , +16

Optimal Pricing of Experience Goods

Carl Shapiro · The Bell Journal of Economics · 1983 · 215 citations

, , +13

1–5 of 49

Authors

100

  1. JJ
    James J. Kellaris

    University of Cincinnati, United States

    3 publications · 394 citations

    3

    h-index

  2. SS
    Steven S. Posavac

    Vanderbilt University, United States

    3 publications · 394 citations

    3

    h-index

  3. CM
    Costis Maglaras

    Columbia University, United States

    3 publications · 116 citations

    3

    h-index

  4. BI
    Bar Ifrach

    Columbia University, United States

    3 publications · 116 citations

    3

    h-index

  5. MS
    Marco Scarsini

    Libera Università Internazionale degli Studi Sociali Guido Carli, Italy

    3 publications · 116 citations

    3

    h-index

1–5 of 100

Institutions

63

  1. Columbia University

    New York, United States

    3 h-index

    3 publications

    116 citations

  2. University of Southern California

    Los Angeles, United States

    2 h-index

    2 publications

    527 citations

  3. College of Business Administration

    Riga, Latvia

    2 h-index

    2 publications

    527 citations

  4. Texas Tech University

    Lubbock, United States

    2 h-index

    6 publications

    84 citations

  5. Washington University in St. Louis

    St Louis, United States

    2 h-index

    2 publications

    180 citations

  6. Kedge Business School

    Talence, France

    2 h-index

    3 publications

    187 citations

  7. University of Iowa

    Iowa City, United States

    2 h-index

    2 publications

    527 citations

  8. Libera Università Internazionale degli Studi Sociali Guido Carli

    Rome, Italy

    2 h-index

    2 publications

    105 citations

1–8 of 63

Venues

  1. Journal of Consumer Research

    JCR · 5 publications · 986 citations

    5

    h-index

  2. Psychology and Marketing

    2 publications · 69 citations

    2

    h-index

  3. ACR North American Advances

    2 publications · 34 citations

    2

    h-index

  4. Journal of Applied Psychology

    2 publications · 86 citations

    2

    h-index

  5. 2

    h-index

1–5