Maria L. Cronley

The Role of Selective Information Processing in Price-Quality Inference: Table 1

Frank R. Kardes, Maria L. Cronley, James J. Kellaris et al. · Journal of Consumer Research · 2004 · 264 citations

Social Sciences, Decision Sciences, Economics +15

Construal‐Level Effects on Preference Stability, Preference‐Behavior Correspondence, and the Suppression of Competing Brands

Frank R. Kardes, Maria L. Cronley, John Kim · Journal of Consumer Psychology · 2006 · 122 citations

Business, Marketing, Marketing Management +9

A Selective Hypothesis Testing Perspective on Price‐Quality Inference and Inference‐Based Choice

Maria L. Cronley, Steven S. Posavac, Tracy Meyer et al. · Journal of Consumer Psychology · 2005 · 112 citations

Social Sciences, Business Economics, Economics +14

Funding Implications of Social Enterprise: The Role of Mission Consistency, Entrepreneurial Competence, and Attitude toward Social Enterprise on Donor Behavior

Brett R. Smith, Maria L. Cronley, Terri Feldman Barr · Journal of Public Policy & Marketing · 2012 · 81 citations

Public Affairs, Marketing, Nonprofit Management +14

Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations

Shi Zhang, Frank R. Kardes, Maria L. Cronley · Journal of Consumer Psychology · 2002 · 69 citations

Business, Marketing, Marketing Management +15